Profile
Caldrian David is a highly creative graphic designer with a passion for transforming ideas into visually stunning designs. With a deep understanding of design principles, Caldrian masterfully combines typography, imagery, color, form, and visual identity to create compelling visual experiences.
I go by the name Cal.
EDUCATION
Arizona State University
Bachelor’s of Science in Design (Environmental Design)
August 2016 - May 2020
Tempe, Arizona
CIEE (Council on International Educational Exchange)
Study Abroad
January 2019 - April 2019
Paris, France
EXPERTISE
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Lightroom
Adobe Effects
Adobe Dimensions
Adobe XD
Webflow
Figma
Sketchup
Microsoft Office
Google Drive
Mac & PC Systems
Branding/Packaging
Marketing/Advertising
Photography
Typography
Color Theory Communication
Social Media
Layout Design
Creativity
Critical Thinking
Multitasking
Design Strategy
Teamwork
EXPERIENCE
Graphic Designer
Popmenu
January 2021 - Present
Atlanta, Georgia
Solely responsible for the company's brand and overseeing company-wide marketing collateral
Managing and designing the company website
Creating and designing various materials for print and digital collateral
Translating marketing objectives into clear creative strategies
Establishing creative direction for the company as well as brand guidelines
Working independently on a variety of projects simultaneously
Lead Graphic Designer
Birch River Design Group
November 2019 - October 2020
Scottsdale, Arizona
Managing the visual designs of advertising and marketing campaigns
Assisted with the content creation and website design (UI) for multiple clients
Developed and presented mockups with the assistance of the team for clients
Created infographics, social media graphics, and ad creative as needed
Assisted with other graphic design needs as needed
Graphic Designer & Inferno Designer
EOSS (Educational Outreach and Student Services) at ASU
April 2019 - May 2020
Tempe, Arizona
Graphic Designer for Educational Outreach and Student Services (Marketing Team)
Created and designed graphic works for ASU's Sun Devil Athletics (Inferno)
Designed layouts, posters, flyers, and other graphic works within ASU and EOSS branding
Assisted with other graphic design needs as needed
Incorporated changes recommended into the final design
Graphic Design Intern
Nonnahs Marketing
June 2019 - August 2019
Scottsdale, Arizona
Assisted with development of marketing campaigns
Created and designed brand identity for clients (e.g., brand boards)
Designed social media content (e.g., Instagram posts and stories)
Assisted with other graphic design needs as needed
Incorporated changes recommended by the clients into the final design