In my role as a Graphic Designer at Popmenu, I had the esteemed opportunity to contribute to the company's presence at the prestigious National Restaurant Association shows in both 2022 and 2023. Collaborating closely with the Marketing team, I assumed responsibility for the creative and art direction of our booth designs, as well as the development of various digital and print collateral materials. This encompassed a comprehensive approach to visually representing our brand and engaging potential clients visiting our booth during these high-profile events.

It's worth noting that the design concept and execution for the 2022 National Restaurant Association show significantly differed from our 2023 appearance, primarily due to Popmenu's recent rebranding initiative. I am particularly proud of my involvement in this transformative rebranding effort, and you can explore the details of this work by clicking here.