The Inkey List

In my Branding and Packaging Development class, I had the exciting opportunity to choose The Inkey List for a rebranding and repackaging project. My goal was to elevate the brand to a modern and prestigious level, focusing on captivating product aesthetics, contemporary design, minimalism, and sustainable packaging. I aimed to transform The Inkey List into a standout name in the beauty and skincare industry.

WHAT I DELIVERED

Concept Design
Creative Direction
Art Direction
Brand Identity
Digital Design
Packaging
Print

In my Branding and Packaging Development class, I had the exciting opportunity to select a brand for a rebranding and repackaging project. The Inkey List immediately caught my attention as a brand with great potential for transformation.

My vision for this project was to elevate the brand into a modern and prestigious realm. I aimed to create a design that would not only captivate attention but also generate buzz for its product aesthetics, contemporary flair, minimalist design, and commitment to sustainable packaging solutions.

Through this project, I aspired to reinvent The Inkey List, making it a standout name in the world of beauty and skincare.