I’m Caldrian,

a graphic & web designer, brand builder, and visual storyteller crafting meaningful, high-impact designs that elevate brands and connect with audiences.

Leashes & Litterboxes

Creative direction, brand identity, and visual design for a premium pet care company.

Caldrian David: I led the rebrand of Leashes and Litterboxes, creating a fresh brand identity with a new logo, cohesive visuals, and a refined aesthetic that conveys trust, care, and professionalism. Through thoughtful typography, color palettes, and iconography, I crafted a warm, modern, and reliable brand that reflects the company's dedication to premium pet care. While Amy Angelo designed the website, my branding work established a strong foundation for a seamless and engaging digital experience, reinforcing Leashes and Litterboxes as a trusted pet care provider.

Strong Carpentry

Creative direction, brand identity, website development, and digital design for a woodworking company.

Creating Strong Carpentry's brand identity from scratch has been an exhilarating journey of self-expression and craftsmanship, encapsulating the essence of strength and woodworking with neutral, green, and brown hues. From creative direction to the "SC" logo resembling a tree branch, this project reflects my passion, culminating in a cohesive brand spanning branding, digital design, and a user-friendly Shopify website, sharing Strong Carpentry's essence with the world.

Popmenu Rebrand 2023

Creative & art direction, marketing & advertising, brand identity, website development, digital design, and collateral for Popmenu's rebrand in 2023.

In my role as a Graphic Designer at Popmenu's Marketing division, I led the 2023 rebranding initiative in close collaboration with our talented Marketing team, crafting a cohesive visual identity, an innovative website, and a photography style guide that encapsulated the new company's image. This transformed brand exudes sophistication while maintaining a distinctive playfulness, and my contributions included bespoke iconography, compelling illustrations, and an overarching artistic direction that informed all aspects of our marketing materials.

Daily Chew

Brand & concept development, collateral design, and creative direction & styling

Daily Chew is a neighborhood, everyday cafe, for specialty coffee (serving BRASH), brekkie, brunch, lunch, pita sandwiches, bowls, rotisserie chicken, local veggies, and provisions from the team at Stop Think Chew. Daily Chew is the first quick serve concept from the team at Stop Think Chew. Their focus is always as local as possible, with an emphasis on foods that comfort and nourish you. Food that tastes great and is good for you.
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©aldrian David
Based in New York City
©aldrian David
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Based in New York City