As a pivotal contributor to the overall creative direction of Daily Chew's brand identity, my role encompasses brand and concept development, collateral design, and creative direction and styling. Daily Chew, positioned as a neighborhood's everyday cafe, holds a distinct focus on offering an array of culinary delights – from specialty coffee featuring the renowned BRASH blend to a diverse menu spanning breakfast, brunch, lunch, pita sandwiches, nourishing bowls, delectable rotisserie chicken, locally sourced vegetables, and provisions curated by the esteemed Stop Think Chew team.

In crafting Daily Chew's brand identity, I establish a cohesive vision that encapsulates the essence of a warm, community-centered space. I play a crucial part in shaping the brand's narrative, ensuring that its offerings exude both comfort and nourishment. This process involves refining the cafe's concept, creating visually captivating collateral designs, and orchestrating a distinct creative direction that harmonizes with the ethos of Stop Think Chew. By thoughtfully combining elements that embody locality, comfort, and culinary excellence, I contribute to positioning Daily Chew not just as a quick-serve concept, but as an integral part of patrons' daily lives, where great taste and wholesome goodness unite.