Popmenu is a marketing technology platform tailored to simplify restaurant growth. It represents the new era of restaurant marketing technology, offering a seamless path to profitability even during challenging times. Popmenu enables restaurants to boost revenue, foster guest connections, and streamline their toolkit.

As a Graphic Designer within the Marketing division at Popmenu, I had the privilege of spearheading the company's comprehensive rebranding initiative in 2023, collaborating closely with the talented members of the Marketing team. In this capacity, I meticulously crafted a cohesive visual identity, a cutting-edge website, and a photography style guide that epitomized the essence of the new company's image.

The reimagined brand exudes a refined and sophisticated persona, while retaining an element of playfulness that distinguishes it from conventional corporate aesthetics. My contributions encompassed the development of bespoke iconography, compelling illustrations, and the overarching artistic direction that permeated every facet of the company's marketing and promotional materials. These materials included a diverse array of assets, such as event collateral, campaign materials, website design, one-sheets, digital guides, display advertisements, social media content, and various other marketing collateral.

I collaborated synergistically with the Marketing team, harmonizing my design expertise with their content and copywriting prowess to deliver extraordinary results that resonated with our target audience.